Photography and visual design by Lund x Mauviel


Olfactive Family: Balsamic

A flowering plant “Heliotrope Peruvianum”, with fragrant clusters of small, white or reddish-purple flowers, known as “plant which turns its flowers and leaves to the sun”. Originated in Peru and introduced in Europe more than 200 years ago, the odor profile is a warm delicate powdery floral with vanilla and marzipan notes and a trace of spicy licorice. Butterflies can’t resist it! Heliotrope absolute, obtained by extraction or enfleurage, is most often replicated by Heliotropin, an aroma chemical used as early as 1906 in Jacques Guerlain’s Apres L’Ondee.